100% Remote Job Full-Time Employee US
As a Marketing Specialist specializing in Insights and Trend Analysis, your primary responsibility will be to leverage proprietary AAIG tools, especially Power BI, to extract valuable insights and trends related to vertical seasonal moments. Your role is crucial in helping the company make informed decisions and adapt marketing strategies to align with these trends. This position requires a combination of analytical skills, data interpretation, and a knack for creating visually engaging data presentations.
Key Responsibilities:
- Data Analysis:
- Utilize proprietary AAIG tools, with a primary focus on Power BI, to collect, analyze, and extract insights from various data sources.
- Identify trends, patterns, and anomalies within the data related to vertical seasonal moments.
- Trend Identification:
- Stay updated on industry trends, market developments, and consumer behavior specific to vertical seasonal moments.
- Use data analysis to identify emerging trends and shifts in consumer preferences.
- Data Visualization:
- Create visually engaging data presentations that effectively communicate insights and trends to both internal and external stakeholders.
- Develop dashboards, charts, and reports that are easy to understand and help guide decision-making.
- Decision Support:
- Collaborate with cross-functional teams, including marketing, sales, and product development, to provide data-driven recommendations.
- Assist in devising marketing strategies and campaigns that align with the identified trends.
- Report Generation:
- Prepare regular reports summarizing key findings, trends, and performance metrics related to vertical seasonal moments.
- Present these reports to management and other relevant teams to drive data-driven decision-making.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Proven experience in data analysis and trend identification, with a focus on marketing or consumer behavior analysis.
- Proficiency in data analysis tools and software, with a strong emphasis on Power BI.
- Excellent data visualization skills, including the ability to create clear and impactful presentations.
- Strong communication and teamwork skills.
- Knowledge of marketing principles and strategies is a plus.
This role is instrumental in helping the company adapt its marketing efforts to align with the ever-changing landscape of vertical seasonal moments. The Marketing Specialist – Insights and Trend Analysis will play a pivotal role in shaping the company’s marketing strategies and decision-making processes through data-driven insights and effective communication of findings.
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